Mind Your REAL ESTATE Business

What if the most important person in your real estate business isn’t the agent, but the admin behind the scenes?  Chris Cook sits down with his long-time admin and operations powerhouse, Olga, to uncover the real engine driving a high-performing real estate business.  What starts as a conversation about hiring

Dave Bailis spent 22 years in Toronto’s pre-construction condo market — and then walked away.  Chris Cook sits down with Dave as he makes the pivot to full-service resale at RE/MAX Hallmark, unpacking what it actually means to rebuild a real estate business from the ground up when the market

What if the best real estate deals never even hit the market? Chris Cook welcomes business partner and long-time collaborator David Ferris to dive deep into the world of off-market real estate deals.  They explore the real advantages these hidden gems offer buyers, the surprising motivations behind sellers who choose to

You might be working hard, but are you working smart? Chris Cook dives deep into the common traps real estate agents fall into when setting their goals and power plans for the new year.  He shares real insights from reviewing agent submissions in the PATH program, showing how vague strategies

AI won’t replace great realtors, but realtors who use AI well might replace those who don’t.  In this episode of Mind Your Real Estate Business, Chris sits down with Johnder Perez to unpack one of the most misunderstood topics in real estate today: artificial intelligence.  Rather than hype or fear-mongering, this

Can one daily action really change the trajectory of your real estate career?  Chris Cook sits down with coach and educator Kory Gorgani to unveil the Power Plan—a simple, one-page system that’s reshaping how agents approach productivity and growth.  Ditching dusty 30-page business plans, Kory explains how intentional, measurable, and

Is online lead generation just a dopamine hit for desperate agents?  Chris Cook sits down with Josh Decaire, founder of Waypoint Media Solutions, to unpack the real truth behind building a sustainable real estate brand versus chasing cold leads.  From the flaws of short-term lead gen tactics to the emotional

Think you’re a solo agent? Think again—your success depends on the team you build around you. Chris Cook draws a brilliant parallel between real estate and professional baseball to drive home one powerful point: even the greatest players can’t win alone.  From broker managers and accountability coaches to CRM specialists

Think real estate is easy money? Think again.” Most agents don’t fail because they’re lazy. They fail because they were never taught how to actually succeed. Chris sits down with Micah Munro, a real estate coach and former team leader, to dive deep into why most new agents fail, and

Ever wonder why some agents crush listing appointments while others crash and burn?  In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts.  They unpack why most agents fail to

Sometimes it’s easier to give new birth than drag around the dead”—that’s just one of the many memorable one-liners Dan Railey drops in this episode. Chris Cook sits down with his longtime mentor to discuss sales discipline, hiring the right people, overcoming objections, and keeping your energy high.  Dan shares

“Want to wow your clients without even trying?”  Chris Cook dives into the secret sauce behind consistent, scalable, and client-pleasing real estate operations: standard operating procedures (SOPs).  From a last-minute scramble caused by not having proper systems in place to a passionate breakdown of how SOPs transform a chaotic business