Mind Your REAL ESTATE Business
A Podcast For Real Estate Professionals
This podcast cuts through the noise to help realtors build smarter, more strategic businesses, without falling for empty promises or overpriced gimmicks.
We take a hard look at the myths surrounding Realtor Coaching and unpack why so many agents believe success can be bought, when in reality, it comes down to mindset, solid systems, and smart strategy.
Expect candid conversations that expose what’s broken in the Real Estate Coaching industry – where selling high-ticket programs often takes priority over actually helping agents grow.
Whether you’re just starting out or have years under your belt, this is where we get real about what coaching should be, and redefine what real growth looks like in real estate.
This podcast cuts through the noise to help realtors build smarter, more strategic businesses, without falling for empty promises or overpriced gimmicks.
We take a hard look at the myths surrounding Realtor Coaching and unpack why so many agents believe success can be bought, when in reality, it comes down to mindset, solid systems, and smart strategy.
Expect candid conversations that expose what’s broken in the Real Estate Coaching industry – where selling high-ticket programs often takes priority over actually helping agents grow.
Whether you’re just starting out or have years under your belt, this is where we get real about what coaching should be, and redefine what real growth looks like in real estate.
Individual Episodes, Show Notes & Transcripts
Episode 8: REAL ESTATE Empire Built from ZERO| David Ferris
Is the “old school” real estate grind actually the new competitive edge? Chris Cook sits down with his business partner David Ferris to unpack the practical, high-converting strategies that helped David build a thriving real estate business—from nearly zero to authority status. Ditching expensive online leads and embracing traditional, budget-friendly
Episode 7: Marketing Smarts for Realtors
What if the reason your marketing isn’t working… is because you skipped the plan? Chris Cook sits down with marketing strategist Jen Aprile Cunningham to unpack the marketing missteps real estate agents make—and how to fix them. With over 15 years of experience, Jen brings clarity to a chaotic topic,
Episode 6: Scaling for Success | Ken McLachlan
What if the key to success isn’t hustle, but clarity, care, and the courage to let go? Chris Cook sits down with real estate powerhouse Ken McLachlan, CEO of RE/MAX Hallmark—the largest RE/MAX brokerage in the world. With over 40 years of experience, Ken shares a refreshing take on leadership,
Episode 5: The SECRET to Scaling a 100-Deal Real Estate Business
Is your real estate business running you — or are you running it? Chris Cook sits down with Niketa Bissessar, the powerhouse operations leader behind the high-performing Michelle Fraser Team. They dive deep into how the right systems — and more importantly, the right people — can turn chaos into
Episode 4: TAX FREE Wealth Strategies for Real Estate Agents
What if you could legally redirect your tax dollars to your family or your favorite charity—without breaking the bank or bending the rules? Chris Cook sits down with financial strategist Peter Lount to break down the essentials of tax-smart wealth protection for real estate professionals. From transitioning corporate wealth into
Episode 3: How to Become a Proactive Realtor
In Episode 3 of Mind Your Real Estate Business, host Chris Cook welcomes realtor Simmi Minhas for a raw, honest conversation about what happens when ambition becomes overwhelming. In this eye-opening discussion, Simmi shares her personal journey through the highs of achievement and the lows of burnout – and how she’s now learning to reclaim her life without sacrificing her business goals.
Episode 2: Sign Slappin’ to Real Estate Kingpin
What’s the secret to thriving in tough markets while others struggle to survive? Chris Cook sits down with realtor Patrick Gillis to explore the power of goal setting, consistency, and genuine relationships in building a thriving real estate career — even in difficult markets. Patrick candidly shares his journey from
Episode 1: MASTERING Your Mental Performance for Business Success
Ready to unlock the secret sauce of high performance in business and sport? Chris Cook connects with longtime friend and former sports psychologist Dr. Colin Guthrie for an incredibly insightful conversation about what it really takes to perform under pressure — in Olympic sailing and real estate alike. They dive
Episode 20: Why Your Admin Might Be Your Biggest Competitive Advantage
What if the most important person in your real estate business isn’t the agent, but the admin behind the scenes? Chris Cook sits down with his long-time admin and operations powerhouse, Olga, to uncover the real engine driving a high-performing real estate business. What starts as a conversation about hiring
Episode 19: What It Takes to Start Over in Real Estate After Pre-Con
Dave Bailis spent 22 years in Toronto’s pre-construction condo market — and then walked away. Chris Cook sits down with Dave as he makes the pivot to full-service resale at RE/MAX Hallmark, unpacking what it actually means to rebuild a real estate business from the ground up when the market
Episode 18: What Most Realtors Get Wrong About Off-Market Deals
What if the best real estate deals never even hit the market? Chris Cook welcomes business partner and long-time collaborator David Ferris to dive deep into the world of off-market real estate deals. They explore the real advantages these hidden gems offer buyers, the surprising motivations behind sellers who choose to
Episode 17: The Truth About Why You’re Not Moving Forward
You might be working hard, but are you working smart? Chris Cook dives deep into the common traps real estate agents fall into when setting their goals and power plans for the new year. He shares real insights from reviewing agent submissions in the PATH program, showing how vague strategies
Episode 16: Are Realtor’s Accidentally Destroying Their Own Value with AI?
AI won’t replace great realtors, but realtors who use AI well might replace those who don’t. In this episode of Mind Your Real Estate Business, Chris sits down with Johnder Perez to unpack one of the most misunderstood topics in real estate today: artificial intelligence. Rather than hype or fear-mongering, this
Episode 15: How Can One Daily Action Grow Your Real Estate Business?
Can one daily action really change the trajectory of your real estate career? Chris Cook sits down with coach and educator Kory Gorgani to unveil the Power Plan—a simple, one-page system that’s reshaping how agents approach productivity and growth. Ditching dusty 30-page business plans, Kory explains how intentional, measurable, and
Episode 14: Building a Real Estate Brand That Attracts Clients—Not Just Leads
Is online lead generation just a dopamine hit for desperate agents? Chris Cook sits down with Josh Decaire, founder of Waypoint Media Solutions, to unpack the real truth behind building a sustainable real estate brand versus chasing cold leads. From the flaws of short-term lead gen tactics to the emotional
Episode 13: Why You Need Support Teams in Real Estate
Think you’re a solo agent? Think again—your success depends on the team you build around you. Chris Cook draws a brilliant parallel between real estate and professional baseball to drive home one powerful point: even the greatest players can’t win alone. From broker managers and accountability coaches to CRM specialists
Episode 12: What Causes Realtors to Fail—and How to Beat the Odds
Think real estate is easy money? Think again.” Most agents don’t fail because they’re lazy. They fail because they were never taught how to actually succeed. Chris sits down with Micah Munro, a real estate coach and former team leader, to dive deep into why most new agents fail, and
Episode 11: Why Real Estate Scripts Don’t Work… Until they do
Ever wonder why some agents crush listing appointments while others crash and burn? In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts. They unpack why most agents fail to
Episode 10: The Matrix of Sales Success | Dan Railey
Sometimes it’s easier to give new birth than drag around the dead”—that’s just one of the many memorable one-liners Dan Railey drops in this episode. Chris Cook sits down with his longtime mentor to discuss sales discipline, hiring the right people, overcoming objections, and keeping your energy high. Dan shares
Episode 9: Why SOPs Are Your Real Estate Superpower
“Want to wow your clients without even trying?” Chris Cook dives into the secret sauce behind consistent, scalable, and client-pleasing real estate operations: standard operating procedures (SOPs). From a last-minute scramble caused by not having proper systems in place to a passionate breakdown of how SOPs transform a chaotic business